Montana Office of Tourism
PUBLIC INFORMATION PROGRAM
This program develops outreach and public information programs to publicize the Montana Office of Tourism’s and the Montana tourism industry’s initiatives and activities in order to educate and encourage community cooperation, support and understanding of the industry.
A goal of this program is to expand tourism education and outreach throughout Montana. To help achieve this goal, the Montana Office of Tourism is working on ways to expand the staff’s presence in Montana’s communities and is developing resources to educate the public about Montana’s tourism industry.
Outreach
The Montana Office of Tourism has developed several presentations to educate Montanans on the importance of tourism to the state's economy. These presentations have been developed to be used by the Montana Office of Tourism as well as other partners in Montana’s tourism industry to increase support, understanding and local cooperation for Montana’s tourism industry and build public awareness of Montana Office of Tourism programs.
The Tourism Speaks presentation provides information about the travel and recreation industry in the state of Montana as well as visitor and resident viewpoints through individual interviews about tourism and the positive social and economic impact travel and tourism has on the state of Montana. Tourism Speaks was developed to address one of the goals identified in the Tourism and Recreation Strategic Plan: To attain public policy and citizen support for sustainable tourism and recreation.
The Montana Office of Tourism has also developed a Tourism 101 presentation which provides an overview of tourism in Montana as well as trends in the industry and a review of the Montana Office of Tourism ’s various programs.
If you are interested in scheduling either of these presentations for your community or organization, please contact Sarah Lawlor at slawlor@mt.gov.
In addition, the Montana Office of Tourism ’s intranet site provides various resources including quick reference sheets on Tourism Fast Facts and Tourism Funding as well as links to various staff presentations given throughout the year including Tourism 101.
Montana Office of Tourism's e-Newsletter Update
This monthly electronic newsletter is designed to keep the Montana Office of Tourism's tourism partners informed on the issues, challenges, success stories, research, activities, events and developments important to the state's tourism industry. If you would like to receive the "Update" via e-mail, please submit the following form.
Crisis Communication
The public information officer oversees crisis communication activities on behalf of Travel Montana and when applicable, assists partners with crisis communication. Examples of this include distributing daily Fire Updates when fires are impacting travel and recreation during the summer and fall months. To be added to the daily Fire Updates email distribution, please contact slawlor@mt.gov.
In-State Media
This program strives to establish and maintain effective working relationships with in-state media contacts to promote and cultivate media coverage of Montana and its tourism opportunities through press releases, interviews, etc. Visit our press release section to view the Montana Office of Tourism’s most recent releases.
